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Annex B/Marketing services

You run the field. We'll handle the marketing.

Most field owners are doing their own marketing. Posting on Facebook when they remember, running an ad or two and hoping something sticks, relying on word of mouth to fill the gaps. That's not a strategy. It's guesswork.

PBHQ's marketing services are built specifically for paintball fields. We know the audience, the seasonality, and what actually gets players through the gate. You focus on game day. We'll handle the rest.

B-1/Websites

Your first impression. Done right.

Your website is the first impression for every player who finds you. Most field websites were built years ago, don't work on mobile, and have no clear path from "curious visitor" to "confirmed booking."

We build and maintain a site that represents your field the right way and turns curious visitors into confirmed bookings. Fast, mobile-first, and built around your booking flow so you're not losing people at the finish line.

Homepage of a paintball park website: a full-screen field photo behind the headline Underground Paintball Park, review stats, and Book Your Session buttons
Fig. 1 · Field website example
B-3/Meta Ads

Put your field in front of the right people.

Most players don't know they want to play paintball until they see it. Meta Ads put your field in front of the right people before they start searching.

We build campaigns on Facebook and Instagram that reach the groups most likely to book: families planning a weekend activity, coworkers looking for a team outing, friends who want something more than a dinner reservation. Awareness first, bookings follow.

Fig. 3 · Meta Ads results
B-4/Email & SMS

Your best customers have already played.

Acquiring a new player costs more than bringing back one who's already been to your field. Your existing player list is one of the most valuable things you own, and most field owners aren't using it.

We set up automated email and text campaigns that bring players back, promote upcoming events, and keep your field top of mind between visits. Powered by a dedicated CRM that connects your player data to your outreach, so nothing falls through the cracks.

Fig. 4 · Email & SMS campaigns (sample)
The full picture

Every service feeds the next.

These aren't four separate tactics. They're one system. Find new players, bring them to your field, and keep them coming back.

Order of march · Player lifecycleB-1 to B-4
  1. 01

    Find

    Reach people planning their weekend, whether they're searching or scrolling.

  2. 02

    Bring

    Turn curious visitors into confirmed bookings, straight from their phone.

  3. 03

    Keep

    Bring past players back for the next open play, party, or big game.

Players who come back bring their friends. The loop starts over.
Ready to grow your field

You focus on game day. We'll handle the rest.